The Job Victor Sportswear is a fictional athletic brand. I produced its promotional video from first concept through to final cut, handling every stage: concept, cinematography, editing, sound design, and motion graphics.

Sportswear lives on energy, so the video was built around movement and rhythm. I cut to the beat of the soundtrack, using pacing and motion graphics to give the product momentum.


Creative Direction The vision was to capture the charge of physical effort, the moment when focus and speed take over, and to let the brand live naturally inside that feeling.

duties: creative direction, cinematography, editing, sound design, motion graphics