The Job: I was briefed to oversee the concept and brand design, login screen, and exercise-tracking page for a fitness app. My goal was to make it sleek, visually engaging, and highly functional. I led creative and art direction, user-interface and user-experience design, as well as overall graphic design.

The result is a striking, immersive experience that motivates users to see themselves in the aspirational imagery on screen—to become the athlete they envision. The tracker component is fully functional, displaying progress along a route and logging distance, time, location, and calories burned.

Creative Direction: The vision was to create a fitness-tracking app that captures the feeling of completion and the cinematic win every athlete dreams of; a design that celebrates movement, momentum, and achievement.