The Job: I designed two screens for a fictional fitness app called FitClub. The idea was to create a design that was striking and immersive: I wanted the user to want to use the app to see themselves in the idealized imagery of the screen: to be one with the app and to have the images on the screen motivate them to be the athelte they have envisioned themselves to be.

The first screen is the initial landing and log in page. The second screen is a fitness tracker logging distance, time, location and calories burned.

Creative Direction: I used a design for the app that reflected the goals of completion and the cinematic win the user is dreaming of. I was responsible for the creative direction and graphic design.

Duties: graphic design, user experience & interface design, creative direction