The Job Beautify is a fictional photo correction app. I created its video ad, handling every stage of production: concept, cinematography, editing, sound design, and motion graphics. The ad needed to show what the app does quickly and clearly, in the few seconds an ad has to hold someone's attention.
Motion graphics did much of the work, illustrating each correction as it happens so the app's value is visible at a glance.
Creative Direction I wanted the ad to feel light and playful while staying precise, capturing the small satisfaction of watching an image come into its best version.
duties: creative direction, cinematography, editing, sound design, motion graphics
The Job Beautify is a fictional photo correction app. I created its video ad, handling every stage of production: concept, cinematography, editing, sound design, and motion graphics. The ad needed to show what the app does quickly and clearly, in the few seconds an ad has to hold someone's attention.
Motion graphics did much of the work, illustrating each correction as it happens so the app's value is visible at a glance.
Creative Direction I wanted the ad to feel light and playful while staying precise, capturing the small satisfaction of watching an image come into its best version.
duties: creative direction, cinematography, editing, sound design, motion graphics